The Connect Group

YEAR OF PROJECT
2023 - Current
TEAM
Murray Dempsey, Lucas Pantos & Michael Jenkins
SCOPE
Branding, Marketing Strategy, Marketing Partnership
Challenge
The Connect Group is an ambitious company that continues to grow since their inception in 2004. With plans to grow even further and effectively promote their brand, people and services to the market, we engaged with The Connect Group to be the marketing arm of their business. The Connect Group desired new thinking around how they could more effectively present their business to the market.
Solution
The solution was to partner with The Connect Group and essentially become part of their business. This meant that over time, our team understood their business on a far deeper level than if we were to just manage projects on a case-by-case basis. Furthermore, it meant that we could develop a comprehensive brand, marketing strategy as well as collateral, social media content and billboards that aligned with their business goals and objectives.
Outcome
Since September 2023, we have partnered with The Connect Group and helped them implement a successful strategy to continue to grow their business even further. Having been invited to end-of-quarter events it’s safe to say that our partnership is strong and we look forward to continuing to work with them.