Challenge
Dreamwool Beds came to us to help solve a problem with how their brand was presented to the market. Their website at the time wasn’t communicating the brand to their customers and not supporting their buying process. There was a lack of clarity around their brand identity and marketing strategy.
Solution
The solution was to update their logo and brand identity to more effectively communicate the essence of Dreamwool beds (quality, natural, sustainability). This process included an in-depth discovery phase to understand the current business, operations, internal and external environment and products. We then had to undertake market research and segment these markets. The outcome of this was creating a new brand identity that resonated with their desired customer.
Outcome
Through providing a thorough brand strategy, clear mission statement and foundation for Dreamwool to thrive, we worked closely with Dreamwool to develop a new logo and marketing collateral that reflected this new brand. An element that is now synonymous with Dreamwool Beds is the environment where their merino wool is sourced. The Mackenzie High Country and natural environment surrounding it is reflected in their website, sales and marketing collateral and product brochures. This allows their customers to create a connection to the brand.
