Description:
Content is proving to be a critical resource for modern businesses. Having high quality photos and videos are important for a number of applications, including website development, marketing collateral and social media. At distinct, we work to ensure our content accurately represents your business and brand. Adding a creative element is critical to make this content engaging, and something in which we specialise in.
Process:
We start with the creative. The creative has the key role of encoding the information that you want to translate to the viewer, whilst keeping the media engaging. distinct is one of few marketing agencies in Christchurch that boasts a creative director, who has the ability to place a creative spin on, well, almost anything. Once the creative has been established in the form of a storyboard, the next step is to capture that media. Our expert videographer/photographer will come to the site alongside another member of the creative team, and capture the required content. Now, we go away and edit that content to then present the initial draft for the project. Upon your approval, this draft will be finalised and your content is ready to go.
Benefits:
The key benefits of content creation is the ability to encode your marketing message in a way that is engaging with your audience. Nobody wants to watch a boring video, or look at plain stock imagery. Content marketing makes your brand stand out.