Description:
Search Engine Optimization, often referred to as the acronym SEO represents the ranking that a search engine places on your website for specific search terms. Many businesses in this space use confusion tactics to sell this service, but we aim for full transparency. Simply put, SEO is the process of ensuring your website comes up in response to specific search terms of potential customers.
Process:
In order to build effective SEO, we first need to determine what your potential customers are searching for online. We use a combination of software and expertise to define a set of keywords that we want your website to target. Once these have been identified, we ensure the required information to “answer” these keywords are both on your website and correctly communicating with the search engine (most commonly, Google). The ranking of your website is reported to you monthly, showing how well your website is performing at addressing your target keywords.
Benefits:
SEO allows your business to be found online. Being found online gives you the ability to address the majority of consumers, and when paired with a quality website and pay-per-click advertising, will give you a dominant online presence that builds competitive advantage. You need to rank above your competitors, as the majority of consumers choose one of the first 3 search results.
