What is PPC ad management?

Pay-per-click advertising refers to the use of a search engines ad’s network in order to promote your website to prospective customers who are searching for specific keywords online.

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Managing the keywords, budgets and assets for these ads is a fine art to gain maximum results. Many business owners are unsure how to manage these advertisements themselves, so turn to an agency to run ads on their behalf.

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SEO vs PPC, what is the difference?

SEO or Search Engine Optimization refers to the process of ensuring your website has the appropriate content and structure that allows it to be indexed by major search engines to show up in response to keywords being searched. This is an internal factor of your website, and being placed as a result does not come with a cost from the search engine. PPC or pay-per-click advertising refers to paying a search engine to rank first for a keyword being searched. Both are important, as relying on PPC advertising can be very costly but relying solely on SEO gives competitors the chance to rank above you on keywords you wish to dominate.

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How does Distinct manage PPC advertising?:

Our team implements effective campaigns that are actively managed to ensure your marketing spend gets the maximum return on investment available. The befit of using experts to create and manage your advertising campaigns is increased ROI (return on investment) because of more effective targeting practices.

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Here is our process:

‍Like all our services, this process starts with a meeting. Using a combination of software as well as industry knowledge, we then undergo a phase of keyword analysis to understand what your prospective customers are searching for online. Once these keywords are defined, we then design campaigns that fit your goals and budget. These campaign results are reported back to you every month, with constant monitoring and keyword updates as the market conditions change. 

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What are the benefits of PPC ads?:

This style of advertising can provide excellent return on marketing spend by targeting exact audiences through keyword analysis. We recommend this service for almost all businesses and suggest that it is intertwined with SEO to provide online domination.

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If you are interested in this service, contact Scott on 0276163902 or via email at scott@distinctagency.co.nz