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Organic social media outreach refers to videos posted on social platforms without being boosted by a paid promotion. The major upside with organic posting, is that if you understand the algorithm and create the right content you can reach a large audience for a relatively low cost.
A good example of an organic social media strategy that is performing well in Christchurch is Cleaner Cars. Using the power of platforms such as Tik Tok and Instagram reels Cleaner Cars has been able to attract a whopping 43,000 followers.
This sounds like a fever dream to many, simply post a video of your business online and overnight receive thousands of views from potential customers. Unfortunately, often it is not that simple and creating the right content can be challenging. Understanding the algorithms, creating content as well as content management all require resources.
For many business owners, they are focused on the day to day running of their business and don’t have the required resources to flourish with organic content. Businesses will therefore either pay an employee or an external marketing agency to run their organic social media.
So although you do not have to pay to post organic social media it does come with a cost. It is therefore important to weigh up your options and compare them with other forms of marketing.
The most common competitor to organic social media is paid advertising on social media platforms. There are a number of companies that specialise in these paid ads, and can manage your advertisements right from creation to campaign.
The benefit of paid advertising is that it can target specific audiences, removing the guesswork of the algorithm with organic media. However, it can come across as less authentic and may be more costly to implement compared to a well executed organic strategy.
In summary, there are pros and cons to both organic and paid social media marketing. If you have some additional time up your sleeve, I would highly encourage you to have a crack at posting some organic content to your social media pages.
However, for the large majority of business owners they do not have the required resources available themselves to generate and manage their businesses social media. In this case, I would recommend talking with a marketing strategist to compare and contrast your options, with many finding a combination of both organic and paid social media marketing to be most effective.
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